Cookie Compliance is only step one.

Are you actioning first-party data?

But it takes more than cookies…

When a prospect visits your website, they're met with a cookie banner (if not, we need to talk!) and provide permissions to data usage purposes, such as behavioral advertising, without revealing their full identity. In order to progressively profile this user, a universal consent and preferences management (UCPM) solution is needed to harmonize, track, and action consent data.

UNKNOWN USER

Device ID
Opt-in: Targeting

COOKIE BANNER (CMP)

KNOWN USER

Device ID
Opt-in: Targeting
Name
Email

WEB FORM (UCPM)

WELL-KNOWN USER

Device ID
Opt-In: Targeting
Name and Email
Channel Preference
Product Interest

PREFERENCE CENTER (UCPM)

…for a true first-party data strategy

A first-party data strategy requires both permission and harmonization in order to use data the way you intend to.

That's why thousands of companies are turning to OneTrust Universal Consent and Preference Management to serve as their source of truth for consent and preferences.

Our tool enables organizations to collect, store and unify consent and preference data. And through the extensive integrations we offer, OneTrust serves as an integration hub for consent and preference data of individuals and empowers your brand to expand the value of the tech systems you are already using, by accurately enforcing permission-based data that your team can use for activation for activities whether it's for marketing, analytics, or any other type of data-related initiate.

Ready to get started?

When organizations commit to their first-party data strategy, and commence their trust transformation with a consent and preference solution, the opportunities are endless. Robust profiles and integration ability, like the example record shown below, can set you apart from your competition. Are you ready?

Which of the the following integrations are most important to your organization?

Marketo
Hubspot
Adobe
Salesforce
Snowflake
Oracle