Consent & Preferences
Helping %company% maintain and activiate records of consent
In the digital age, data privacy has become a critical concern for both consumers and regulators. The implementation of stringent privacy laws worldwide, such as GDPR, CCPA, and other regional regulations, necessitates that organizations manage cookie consent with precision and efficiency.
Effective cookie consent management ensures compliance with these complex regulations and builds trust with users by providing transparency and control. OneTrust’s Cookie Consent Management platform addresses these challenges by offering a comprehensive solution that simplifies and automates the process of obtaining and managing user consent for cookies.
Click here to explore our Cookie Consent solution →
California, Colorado, Utah
✓
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Virginia, Connecticut
Bill C-27 (Canada)
GDPR (EU)
PIPL (China)
LGPD (Brazil)
Audit your website
Identify and maintain an evergreen inventory of all first- and third-party cookies and tracking technologies across your website. Use advanced scanning to simulate the user experience, scan behind logins, and trigger hidden pages.
Easiily configure the consent experience
Professionally designed templates empower you to create a seamless user experience with custom branding, support for more than 250 languages, and geolocation rules to display different banners and consent models based on region, country, or state.
Automate scanning and maintain records
Schedule regular scans on your website and auto-populate your updated cookie list into your privacy or cookie policies. Demonstrate compliance with a detailed user consent transaction database.
Maximize cookie banner opt-ins with testing
Experiment with A/B testing to deploy template variations, measure consent, and drive opt-ins. Define attributes and logic using template targeting and sync consent of known users across devices.
When a prospect visits %cname%'s website, they're met with a cookie banner (if not, we need to talk!) and provide permissions to data usage purposes, such as behavioral advertising, without revealing their full identity. In order to progressively profile this user, a universal consent and preferences management (UCPM) solution is needed to harmonize, track, and action consent data.
Device ID
Opt-in: Targeting
COOKIE BANNER (CMP)
Name
Email
WEB FORM (UCPM)
Opt-In: Targeting
Name and Email
Channel Preference
Product Interest
PREFERENCE CENTER (UCPM)
Data is the foundation of digital transformation and innovation in the digital-first economy. Responsible data management unlocks endless possibilities for businesses. As massive digital and privacy-centric shifts change the way organizations use data to engage and retain audiences, businesses are evolving their consent strategy beyond a CMP to a universal consent and preference management program.
This empowers organizations to honor consent throughout the data lifecycle to mitigate compliance risk, drive personalized experiences, and build brand trust.
OneTrust Universal Consent and Preference Management enables customers to use one platform as a central system of record to manage consent, preferences, and durable identifiers across the customer journey, from data collection to channel activation, while ensuring compliance with data privacy laws. Built to scale, OneTrust captures over 450 million consent transactions per day and over 3 billion consent transactions a week
Click here to view more about our UCPM solution →
Embed transparent data collection
Build customized dynamic interfaces to prompt customers throughout their journey. Progressively profile users and enhance data profiles to deliver personalized content and build customer loyalty.
Provide customers with visibility into their data
Configure branded trust centers to give customers greater control and visibility of their data. Professionally styled templates allow dynamic publishing for an optimal user experience.
Honor preferences across touchpoints
Centralize and synchronize your customer consent and preference data by using pre-built integrations to sync with modern SaaS or legacy software to synchronize data across third-party MarTech tools.
Turn powerful analytics into decision making
Improve your data collection strategy with real-time dashboards and analytics that map to your business KPIs. Make updates for continuous optimization.
